{"title":"What is a Digital ID?","description":"\u003cp\u003eA Digital ID is a QR code inside a product, revealing information about its provenance and how to care for it. This allows customers to understand a product's journey from raw materials to store and, as a result, make considered buying decisions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"balmacaan-wool-coat","title":"'The Balmacaan' Men's Coat | Storm","description":"\u003cp\u003e100% wool men's overcoat in Storm - a soft grey herringbone with undertones of blue.\u003c\/p\u003e\n\u003cp\u003eThe Balmacaan is a long, loose-fitting single-breasted coat with raglan sleeves, allowing for ease of movement and unbeatable comfort. 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