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A celebration of two rich cultures and their historical connection. For AW24, we take to Japan and adopt the notion of wabi-sabi – the Japanese concept of imperfection being beautiful – and minimalistic multiculturalism.
With the skilled eye of Photographer and all-round Creative Yuthanan, our Eastern Lens AW24 chapter creates a mood and sense of place that embodies both locales – Scotland and Japan. It’s muted and pared-back yet somehow soft; it’s a light-filled room with clean lines juxtaposed with the playful unruliness of our natural yarns – conceptual styling that seamlessly ties in tradition.
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