#ChooseWool

The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and help support and grow the wool industry. The Campaign was the brainchild of His Majesty King Charles III when he was Prince of Wales. His Majesty champions natural, renewable wool and its benefits for fashion and interiors. Choosing wool can help care for our planet, reducing the volume of man-made fibres going into landfill and the ocean.

#ChooseWool