Privacy Policy

Like you, we don't like people running off with our personal details so we promise not to sell, lease or otherwise transfer your information to anyone else, except where you've expressly asked us to (by entering a competition we're running jointly with another company for example).


We've tried to make our privacy policy nice and simple to understand, but if you're unsure what something means, or feel we could do a better job of explaining, please get in touch and let us know.




This website, (the "Website") is operated by or on behalf of James Johnston & Company of Elgin Limited ("Johnstons of Elgin"), registered in Scotland under company number SC22553 and having its registered office at Newmill, Elgin, Morayshire IV30 4AF. Our trading names include Johnstons of Elgin and Johnstons Cashmere.
Johnstons of Elgin is committed to protecting and respecting your privacy.

This privacy policy (the "Policy") together with the Website terms and conditions of use here and any other documents referred to in it sets out the basis on which we will process any personal data we collect from you. Please read the Policy carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purpose of the GDPR and all appropriate data protection legislation ("the Act"), the Data Controller is Johnstons of Elgin.

In this Policy, when we refer to "you", we are referring to you, as the person or entity accessing, viewing and/or using the Website. Any reference to "we", "our", "us" etc is a reference to Johnstons of Elgin.



When you visit, register or order products or services on the website you may be asked to provide certain information about yourself. You may also choose to provide information through a form located in-store or in a third party location or website such as Facebook. In doing so, we may collect and process the following data about you.
This may include information that we collect and that which is given to us with your consent via the Website or by email, including any personal details for example your name, email address, postal address, date of birth and telephone number (and including any other information provided at the time of joining our mailing list, entering competitions or prize draws, and purchasing goods). These details may include:


Details of goods purchased whilst using the Website and fulfilment of your orders.

If you contact us, we may keep a record of that correspondence or call.

Details of your visits to the Website including, but not limited to, click-stream data, HTTP protocol elements, search terms, HTTP cookies, traffic data, location data, weblogs and other communication data.

The information we collect via the Website may also include your IP address: this is the individual identification number that is assigned to your computer when it is connected to the Internet.

      We do not knowingly collect personal information from children under age thirteen (13) (or the otherwise applicable age of digital consent in any particular jurisdiction). Children under the applicable age of digital consent are not permitted to use the Website, and must request an adult provide any personal data in connection with the Website. We will delete any information later determined to have been collected from an underage user.


      When you provide your consent to receive promotional emails about products, services and events you also provide consent for us to track when you open these emails and how you interact with them. This information is tied to your account with us so that we can understand how to make our offers more relevant to you. We keep this tracking information within our promotional email system. If you wish to remove your consent for either receiving promotional emails or email tracking then you can do so by using the unsubscribe link within these emails. This will remove you from our promotional email list and will delete any existing email tracking data. Please note that any existing promotional emails you may have previously received from us will be tracked if you open or interact with them.




      Our lawful bases for processing Personal Data are:

      by consent of the data subject;


      necessary for the performance of a contract with the data subject or other person;


      in compliance with a legal obligation;


      or necessary for the purpose of legitimate interests pursued by the Data Controller (except where these are overridden by the interests, right, or freedoms of the Data Subject).

        We will only keep your information as long as you remain an active customer and for 2 years afterwards or otherwise as required by law.



        4. COOKIES


        4.1 What is a cookie?

        A cookie is a small file of letters and numbers that we may store on your browser or the hard drive of your computer or device, including mobile or handheld device (such as a smart phone or tablet), as you browse the Website. We use cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse and also allows us to improve the Website. We only collect information we feel is essential for you to use the Website efficiently and to improve services for you, for example:

        for technical purposes essential to the effective operation of the Website;


        enabling a service to recognise your device so you don’t have to give the same information several times during one task;


        measuring how many people are using the Website, to ensure there is enough capacity for the Website to operate at a reasonable speed;


        completion and support of the current activity being undertaken by the user, for example previously viewed pages or products;


        monitoring the success of campaigns and competitions;


        website and system administration, for example, tracking the number of website users for marketing purposes;


        remembering pages viewed;


        monitoring your journey around the Website which helps us improve navigation and ease of access to popular pages; and


        remembering items you have saved to your bag on a previous visit to the Website, including where the browser has been closed and a new session has begun.


          4.2 Types of cookies we use

          The Website uses the following types of cookie:

          Session cookie – this type of cookie allows websites to link the actions of a user during a browser session so that the website is able to store certain information whilst the user is browsing the website. These cookies automatically expire soon after your browser closes.
          Persistent cookie - this type of cookie is stored on a users' device in between browser sessions and allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. These are typically deleted after 6 months.
          Third Party cookies – these are cookies that are not set by Johnstons of Elgin but are instead set by a third party and are primarily used for advertising.


            You can find more detailed information about the individual cookies we use and the purposes for which we use them in the table below:


            Categories Cookie Lifespan
   OptanonConsent (364 Days)
   GlobalE_CT_Data (729 Days)
            GlobalE_Data (2 Days)
   __cfduid (29 Days)
   OptanonAlertBoxClosed (365 Days)
            OptanonConsent (364 Days)
            Categories Cookie Lifespan
   _ga (729 Days)
            _gat (< 1 Days)
            _gid (< 1 Days)
            _gat_gtag_ (< 1 Days)
   JSESSIONID (Session)




            These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


            Categories Cookie Lifespan
   _gat (< 1 Days)
            _gid (< 1 Days)
            _ga (729 Days)
   MUID (389 Days)
   AA003 (89 Days)
            ATN (729 Days)
            _fbp (180 Days)
            fr (180 Days)
   _pinterest_sess (365 Days)
            _pinterest_ct (365 Days)
            _pinterest_ct_rt (365 Days)
            _epik (365 Days)
            _delivered_epik (365 Days)
            _pin_unauth (365 Days)
            _pinterest_ct_ua (365 Days)
            _routing_id (365 Days)
            TikTok tta_attr_id (365 Days)
            tta_attr_id_mirror (365 Days)
            _ttp (365 Days)
            Twitter _twclid (30 days)
            muc_ads (729 Days)
            auth_token (1825 Days)
            personalization_id (729 Days)


            Rakuten Advertising Affiliate Network


            rmuid (365 Days)

            These cookies allow us to monitor how visitors interact with the website.


            Categories Cookie Lifespan
            Microsoft Clarity (User Related) _clck (365 Days)
            _clsk (365 Days)


            We use our own and 3rd party cookies on this site for analytics and advertising.


            Categories Cookie Lifespan


            Targeting cookies used by
            Rakuten Advertising Affiliate

            Rakuten Advertising Privacy Policy here.


            rmuid (365 Days)



            In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

            4.3 Browser Settings

            You may choose to disable or block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Website. For more information about this, please visit


            4.4 Third-party Utilities


            We use Microsoft Clarity to help improve the customer experience of the website. Clarity's privacy policy can be read here


            We use Sizmek VersaTag to help monitor the performance of our marketing. Sizmek's privacy policy can be read here



            4.5 "Do Not Track" Settings

            The Website does not respond to "do not track" settings in browsers.



            The data that we collect from you may be transferred to, and stored by ourselves, or our carefully selected processors at a destination outside the European Economic Area ("EEA"). We will only allow this if your data is adequately protected and we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy (e.g. through US Privacy Shield or Standard EU contractual clauses).

            We use a company called Marketing Planning Services Ltd to help us ensure we keep all your data up-to-date and correct. Your data is therefore processed by Marketing Planning Services Ltd using UK Fast as their secure cloud services provider, and Matomo to download data from our customers browsing our website.

            Unfortunately, the transmission of information via the internet is not completely secure and although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to ours or any Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.



            We use information held about you in the following ways:

            With your consent

            • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
            • to allow us to contact you in relation to campaigns and promotions and to monitor the success of such campaigns and promotions where you have consented to be contacted for such purposes; and
            • for the purpose of advertising or marketing our business, our goods and promoting our public relations in connection with our business, including sharing your email address with Google and Facebook for the purposes of analysis and targeted advertising.
            • The information we collect via the Website may also include your IP address: this is the individual identification number that is assigned to your computer when it is connected to the Internet.


            To fulfil our Contract to you:

            • to carry out our obligations arising from any contracts entered into between you and us; and
            • to allow us to contact you in relation to competitions, to process your entry to our competitions and to fulfil our obligation under the competition terms and conditions.


            Through our Legitimate Interest:

            • to administer the Website and to help you use the Website;
            • to ensure that content on the Website is presented in the most effective manner for users;
            • to notify you about changes to our goods and / or services;
            • to process your payments;
            • to keep records of purchases, sales or other transactions for the purpose of ensuring that the requisite payments and deliveries are made in respect of those transactions, and to make financial or management forecasts to assist us in conducting our business activities; and
            • to carry out analysis of sales processed through the Website and specific products which have been frequently viewed on the Website for marketing and business development purposes.

            If you do not want us to use your data in this way, please contact us using the contact details provided in the 'Contact Us' section below.



            We may disclose information about you to law enforcement officials in the investigation of any alleged unlawful activities by you. We may also be required to disclose information to a court or regulatory body when required to do so by law.


            We may also share your information with our carefully selected service providers to help manage the Website and provide specialist services, including but not limited to, marketing, profiling and processing online purchases including hosting services, payment services and logistics carriers. We carefully and regularly review all agreements with our processors to ensure they are acting in accordance with the GDPR and all applicable data protection legislation. These companies are only allowed to use your data under our instruction and in order to help us to fulfil our services to you and they will take all appropriate measures to prevent unauthorised or unlawful access. An example of such a service provider is Experian, who Johnstons of Elgin may use to provide understanding of customer socioeconomic profiles at an aggregate level.


            8. YOUR RIGHTS


            You may ask us to stop sending you postal correspondence that we believe may be of interest to you by contacting us using the details provided in the 'Contact Us' section below.

            Should you wish us to stop sending you email correspondence, you can opt out at any time by clicking the 'unsubscribe' link on the most recently received email or contact our ecommerce department using the details provided in the ‘Contact Us’ section below.

            Where you ask us to stop sending you correspondence through either our postal mailing list or our email mailing list we shall take reasonable steps to remove your details immediately from both our postal and email mailing lists. However, please be aware that this may take up to 14 days to complete and you may continue to receive correspondence in the meantime until the request has been completed.

            The Website may, from time to time, contain links to and from other websites. If you follow a link to any of these other websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.




            You have the right to request a copy of the personal information that we hold about you. To do this, simply email us at or write to James Johnston & Company of Elgin Limited, Newmill, Elgin, Morayshire IV30 4AF. We will also request that you provide further information and identification to enable your request to be processed securely. Any such requests will take up to one month to complete, once all relevant identity checks are satisfied and completed. There is no charge for these requests. Should we be prevented from disclosing your personal information, reasons will be given for the refusal.

            Where we use your personal data on a consent basis, you have the right to withdraw that consent at any time. You also have the right to ask us to stop using your personal data for profiling or direct marketing processes. You can update, erase or amend your preferences or how we manage your data at any time. If you believe that any information we hold about you is incorrect or incomplete, please contact us using the contact details provided in the 'Contact Us' section below. We will thereafter correct any information found to be incorrect. You can find detailed information about your rights under the Data Protection legislation on the UK Information Commissioner's website: where we are a registered Data Controller, number Z5414088.




            We may change this Privacy Policy from time to time. Any changes we may make to our Privacy Policy in the future will be posted on the Website and, where appropriate, notified to you by e-mail.


            11. CONTACT US


            If you need to contact us for any reason regarding this Privacy Policy, including the collection and / or use of your personal data, or as otherwise indicated in any section of this Policy, our Data Protection Officer contact details are as follows:

            By Post:

            James Johnston & Company of Elgin Limited, Newmill, Elgin, Morayshire IV30 4AF





            +44 (0) 3442 252 252



            Last updated: 21st July 2023